An annual kick-off event with a professional focus, a celebration of our employees, and an all-around experience that goes above and beyond the ordinary!
When Deichmann Sko brings together all its Danish and Swedish store managers for a kick-off event at the start of the year, it’s about more than just kicking off the year. The conference sets the direction. The gala ensures that it’s remembered. At the Marienlyst Strandhotel, Deichmann found the perfect setting for both, all in one day.
PURPOSE
For Deichmann, the annual Kick-off is about more than just an update on numbers and goals. When store managers from Denmark and Sweden meet in person—in one place, on one day—a sense of camaraderie emerges that cannot be created through a screen.
The day is structured in two parts: the conference, which brings the organization together around a shared focus and cross-border collaboration, and the gala in the evening, which reinforces the emotional connection and celebrates the employees’ efforts.
“We find that it all comes together perfectly—a combination of beautiful surroundings, excellent facilities, a high level of service, and great-tasting food. It’s always a huge pleasure for our employees.”
— Deichmann Shoes
THE SOLUTION
Marienlyst was chosen because the venue could accommodate the entire event—from the strategic focus in the morning to an evening that felt like a celebration of the employees—all within the same exclusive setting, away from the hustle and bustle of everyday life.
Deichmann’s request was clear: the event had to feel like their own, not a standard package. The staff at Marienlyst embraced this goal with great flexibility and worked with the client to find creative solutions throughout the planning process.
Among other things, this resulted in a scene that had been transformed into a shoe runway, bringing the stores’ own products off the shelves and into the party, and a hidden bar where the shutter rose at 10 p.m. as the evening’s biggest surprise.
THE RESULT
Deichmann’s own employee survey confirms the impact: all employees were enthusiastic about the many opportunities and experiences in the beautiful setting; in particular, the view of the water and the venue for the gala dinner were highlighted as major highlights.
The result is not only a successful party, but also motivation and renewed energy that employees take back with them to their busy workdays, as well as a sense of camaraderie across Denmark and Sweden that lasts all year long.
For Deichmann, it’s the combination that makes the difference: beautiful surroundings, excellent facilities, a high level of service, and great food—all of which together create an investment that pays off in customer loyalty.
“Luxury with a ocean view and a customer-centric approach for an unforgettable staff event.”
— Deichmann Shoes
